WATERTOWN, N.Y. — Jefferson County hotels registered another increase in overnight guests in July compared to the same month a year ago. The hotel-occupancy rate (rooms sold as a percentage of rooms available) in the county rose 6.2 percent to 73.1 percent in the seventh month of the year, according to STR, a Tennessee–based hotel […]
WATERTOWN, N.Y. — Jefferson County hotels registered another increase in overnight guests in July compared to the same month a year ago.
The hotel-occupancy rate (rooms sold as a percentage of rooms available) in the county rose 6.2 percent to 73.1 percent in the seventh month of the year, according to STR, a Tennessee–based hotel market data and analytics company. Year to date, occupancy is up 16.1 percent to 54.8 percent.
Revenue per available room (RevPar), a key industry gauge that measures how much money hotels are bringing in per available room, rose 17.5 percent to $99.40 in July from the year-prior month. So far in 2022, RevPar has increased by 32 percent to $61.12.
Average daily rate (ADR), which represents the average rental rate for a sold room, went up 10.6 percent to $135.96 in July from the same month in 2021. Through the first seven months of this year, ADR has increased 13.7 percent to $111.47.
