Indium Corp. announced that JASON FARRELL has assumed the new role of senior digital marketing specialist and JOY VALENCIA has been appointed marketing-communications specialist within its marketing team operating from the company’s global headquarters in Clinton. Both report to Jingya Huang, Indium’s marketing communications assistant manager. Farrell brings more than 15 years of industry experience […]
Indium Corp. announced that JASON FARRELL has assumed the new role of senior digital marketing specialist and JOY VALENCIA has been appointed marketing-communications specialist within its marketing team operating from the company’s global headquarters in Clinton. Both report to Jingya Huang, Indium’s marketing communications assistant manager.
Farrell brings more than 15 years of industry experience to his new role where he manages, implements, and reports on the company’s digital-marketing program. This oversight includes social-media advertising, Google AdWords, and search-engine optimization. His new role will help connect the dots between the company’s marketing activities, leads, and sales, as well as develop the measurement structure for marketing return on investment. Prior to joining Indium in 2016 as a lead nurturing coordinator with the business analytics team, Farrell worked at Site-Seeker as a senior internet-marketing specialist. He earned his bachelor’s degree in graphic design from Rochester Institute of Technology.
Valencia takes over as marketing-communications specialist after previously serving as a Marcom intern. In her new capacity, she is responsible for coordinating tradeshow efforts, creating and editing videos, and researching best practices for Indium Corp.’s social-media platforms. In addition, Valencia is involved in trademark management and other special projects and activities as assigned. She earned a bachelor’s degree in business administration from SUNY Polytechnic Institute.
