ITHACA, N.Y. — Tompkins Trust Company says it will begin to transition to the name “Tompkins” in a rebranding effort that will unfold in the months ahead.
Parent company, Tompkins Financial Corporation (NYSE: TMP) has announced plans for a rebranding effort which will “better align” its four banks in New York and Pennsylvania under the Tompkins corporate umbrella.
As a result of the effort, Tompkins Trust Company, headquartered in Ithaca, will be known simply as Tompkins. The three other affiliated banks — Tompkins Bank of Castile, headquartered in Batavia in Genesee County; Tompkins Mahopac Bank in the Hudson Valley; and Tompkins VIST Bank in southeastern Pennsylvania — will also become Tompkins.
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All existing banking products and services will remain unchanged and offered in all markets under the Tompkins brand.
Tompkins Financial’s two other affiliate companies — Tompkins Insurance Agencies and Tompkins Financial Advisors — will keep their respective names and are otherwise unaffected by the change, the parent company said in a release.
The alignment of bank names is made possible by a consolidation of four existing bank charters into one, “therefore also reducing duplicate regulatory and legal processes,” per the release.
“It just makes good sense and is well timed,” Stephen Romaine, president and CEO of Tompkins Financial, said. “Becoming ‘one Tompkins’ in name not only more closely aligns our Tompkins family, but in fact, brings additional advantages which support the company’s ability to maintain its commitment to sustainable excellence.”
The changes are expected to take effect later in 2021, subject to regulatory approval. Other than a slight change to the bank’s brand name, the process and resulting single charter are expected to be a “seamless and non-impactful” transition for customers, the banking company contends.
“Over the next year,” customers will see signage changes reflecting the new name; however, none of the local leadership is changing, nor is the local board of directors, Romaine added.
