Oneida County hotel occupancy rate increases nearly 8 percent in January

UTICA — Hotels in Oneida County saw a big rise in guests in January, according to a recent report.

The hotel occupancy rate (rooms sold as a percentage of rooms available) in the county rose 7.6 percent to 41.7 percent in January, according to STR, a Tennessee–based hotel market data and analytics company.

Revenue per available room (RevPar), a key industry gauge that measures how much money hotels are bringing in per available room, vaulted 8.9 percent higher to $42.50 in this year’s first month, compared to January 2019.

Average daily rate (or ADR), which represents the average rental rate for a sold room, rose 1.2 percent to $101.88 this January.