SYRACUSE, N.Y. — Destiny USA and Syracuse Athletics on Monday announced a “multi-year strategic tourism partnership designed to drive travel and tourism to Central New York and Onondaga County.”
The partnership involves what the participants contend are “two of the region’s largest travel and tourism destinations — Destiny USA and Syracuse University,” per a Destiny USA news release.
Both organizations say they’re “joining efforts to bring in millions of travelers and tourists from around the world to experience the best of Central New York.”
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Under the partnership, Destiny USA’s Embassy Suites hotel becomes the “Official Hotel of Syracuse Athletics” through the 2021 sports season.
The designation seeks to help “enhance the guest experience” for traveling shoppers, Orange fans, alumni and visiting sports teams. It includes “exclusive” ticket bundles; special Destiny USA attraction packages; and game-day amenities like shuttle rides to and from the Carrier Dome for hotel guests.
Their partnership also “enhances” cross-collaborative marketing efforts both on and off the field to “package and market” Syracuse Athletics game-day events with Destiny USA activities. Those include the summer and winter fun pass, Tykes Tuesday events, and holiday shopping.
The new partnership also involves working with Visit Syracuse to sell the Central New York region to outer markets and with travel and tourism partners both in New York, the U.S., Canada, and worldwide.
Contact Reinhardt at ereinhardt@cnybj.com
