Hotels in Oneida County were fuller in July compared to a year earlier, according to a recent report. The hotel occupancy rate (rooms sold as a percentage of rooms available) in the county rose 4.6 percent to 71.6 percent in July from 68.5 percent in the year-ago month, according to STR, a Tennessee–based hotel market […]
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Hotels in Oneida County were fuller in July compared to a year earlier, according to a recent report.
The hotel occupancy rate (rooms sold as a percentage of rooms available) in the county rose 4.6 percent to 71.6 percent in July from 68.5 percent in the year-ago month, according to STR, a Tennessee–based hotel market data and analytics company. It’s the fifth consecutive monthly rise in Oneida County’s occupancy rate following a streak of 11 straight monthly declines. Year to date through July, the occupancy rate was up 4.2 percent to 55 percent.
Revenue per available room (RevPar), a key industry gauge that measures how much money hotels are bringing in per available room, edged up 1.4 percent to $94.25 this July from $92.92 in July 2017. This also was the fifth straight monthly rise in RevPar. Year to date through the first seven months of 2018, RevPar was up 3.8 percent to $61.75.
Average daily rate (or ADR), which represents the average rental rate for a sold room, dipped 3 percent to $131.60 in July, compared to $135.71 a year earlier. Year to date, ADR was off 0.4 percent to $112.22.