Pyramid Brokerage Co. will phase out the 4,000 yellow sale and lease signs it uses throughout the state over the next 12 to 18 months.
In their place, Pyramid will begin using signage standard to the Cushman & Wakefield Alliance. Pyramid became the exclusive upstate New York member of the alliance five years ago.
“When Cushman & Wakefield brings clients into our markets, it wants them to see the alliance in action,” John Clark, president in Pyramid’s Syracuse office, said in a news release. “That’s why we, along with 34 other alliance firms in 76 markets, are standardizing on this new signage — to make more visible use of it.”
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Pyramid has been using its yellow signs for 45 years.
“We represent clients at thousands of commercial real estate locations Upstate, so we’ve got a lot of signs to change out,” Robert Berkey, Pyramid Brokerage chief operating officer, said in the release.
Contact Tampone at ktampone@cnybj.com
