In that role, Benn will work on sponsorship sales initiatives and internet advertising sales. She’ll also oversee the tourism bureau’s Preble visitors center on Interstate 81 North. Benn will also assist with blog postings; public-relations efforts; social-media outreach; and will be a contributing writer for the visitors guide.
“Christine’s role will be multi-faceted, helping to take Visit Syracuse to a new level,” Danny Liedka, president & CEO of Visit Syracuse, said in the news release. “She will be the primary front-line person with our community hospitality stakeholders; helping them understand the implementation of our extra net (database for regional attractions to update information), and how that can positively impact their business. We are very excited to welcome her to our team.”
Benn most recently worked at Research & Marketing Strategies in Baldwinsville. Prior to that, she worked as a constituent-services coordinator at the Central New York Chapter of the Alzheimer’s Association, Visit Syracuse said.
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Contact Reinhardt at ereinhardt@cnybj.com
