BUFFALO, N.Y. — Beer drinkers can enjoy views of upstate New York while refreshing themselves this summer.
Labatt USA is releasing limited-edition “Loving New York” graphic cans of Labatt Blue and Labatt Blue Light. The cans feature photos of popular summer destinations, including Seneca Lake and the Thousand Islands.
Other cans feature the Buffalo River — including the grain silos painted to look like a six pack of Labatt Blue – and Lake George.
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Loving New York cans will be available at locations that sell 18-packs of Labatt Blue or Labatt Blue Light, the company said in a release.
Labatt USA, headquartered in Buffalo and owned by Rochester—based North American Breweries, also announced it is partnering with Hudson River advocacy group Riverkeeper. Labatt USA will make a $10,000 investment to support Riverkeeper’s efforts to sustain the Hudson River and its tributaries and downstate drinking water, it said. It said the donation is part of a $100,000 investment with Waterkeepers throughout the Great Lakes region.
“Not only is clean water required to make great beer, but it also means recreation on the water. By working to improve our water footprint, we’re also able to impact our communities to help ensure everyone can swim, boat and enjoy our local waterways throughout the summer,” said Lisa Texido, brand manager for the Labatt Family.
