Berkshire Bank has promoted Heather Lashway to the new role of first vice president, retail banking district manager of New York and Vermont.
She will lead Berkshire Bank’s New York and Vermont branches and regional managers, in addition to continuing to lead Berkshire Banc Investment Services, the bank said in a news release.
In her new role, Lashway will be actively involved in creating and implementing the strategic direction of sales and service initiatives for Berkshire Bank’s retail-banking business in New York and Vermont, the bank said. She will also be responsible for the design, implementation, and support of new products and services for regional campaigns.
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“Heather’s experience will strengthen the district by providing a high level of expertise in large scale initiatives, operations efficiencies and maximizing the customers’ experience through all services dedicated to the retail market. Her strength in leadership, sales performance and communication will drive market leading performance across retail banking in New York and Vermont,” Tami Gunsch, senior vice president of retail banking at Berkshire Bank, said in the release.
Lashway joined Berkshire Bank as vice president, regional manager for the New York region in April 2011. Before that, she worked for Citizens Financial Group, where she was senior vice president, sales manager for 225 branches in New York and Pennsylvania. Lashway earned her bachelor’s degree in accounting from Saint Michael’s College in Vermont.
Berkshire Bank, headquartered in Pittsfield, Massachusetts, has 47 branch offices in New York state and six branches in Vermont, among its 95 total offices, according to FDIC information. In Central New York, the bank has 13 branches in Oneida County, three in Herkimer County, and two in Onondaga County.
