Jefferson County hotel occupancy slips 5 percent in March

WATERTOWN, N.Y. — Jefferson County hotels registered fewer overnight guests in March, but two other indicators of business performance improved.

The hotel-occupancy rate (rooms sold as a percentage of rooms available) in the county fell 5 percent to 45 percent in the third month of 2023 from March 2022, according to STR, a Tennessee–based hotel market data and analytics company.

Revenue per available room (RevPar), a key industry gauge that measures how much money hotels are bringing in per available room, increased 2.8 percent to $45.74 in March compared to the year-prior month.

Average daily rate (ADR), which represents the average rental rate for a sold room, rose 8.2 percent to $101.66 in March from the same month in 2022.