Madeleine Keefe, Ph.D. has recently joined BioSpherix after working at Avantor in Rochester. Inspired by the company’s Cytocentric approach to cell processing, she was particularly invigorated by the profound change in experimental results that comes with culturing cells under closed, physiological conditions which is made possible by BioSpherix products, the company says. Keefe now uses her background in industrial and academic biotechnology to re-market BioSpherix in an exciting, approachable way. Since her start in the spring, she has successfully led the process of updating the BioSpherix brand, including modernizing the company logo and all customer-facing materials. She also created a new, interactive website to engage current and prospective customers. aims to build on these efforts in the coming months by employing more mass-communication tactics to propel the reach of BioSpherix’s groundbreaking technologies to people around the world.
