ABC Creative

ABC Creative recently hired CASEY HICKS as social-media strategist. She brings a wealth of marketing agency and social-media management experience to her new role at ABC. The Ithaca College Roy H. Park School of Communication graduate will also handle influencer outreach to get popular personalities on board with the company’s brands, as well as traditional public relations. As a member of ABC’s content-marketing department, she will also author articles and blog posts.

ABC Creative also recently added KATHRYN LOU THOMAS as media manager. She comes to ABC with a strong background in digital marketing. In her new role, Thomas will oversee all media planning and placement, while also handling campaign analytics. She is a graduate of SUNY Cortland.