Who We Are
The Central New York Business Journal, headquartered in Syracuse, N.Y., is the only print, digital, and events company in Central New York that focuses on local business. Our emphasis is on business owners, managers, and other corporate decision-makers.
Our History
Norm Poltenson founded The Central New York Business Journal (CNYBJ) in 1986 and skillfully expanded it into a multifaceted enterprise. Over the years, CNYBJ grew to include multiple business newspapers, a comprehensive business news and research website, digital publications, and a dynamic events and networking division.
For 28 years, Norm served as the dedicated publisher of CNYBJ, committed to delivering reliable news, information, data, and research to support the Central New York business community. In March 2014, Norm and his wife, Joan, sold CNYBJ to their daughter, Marny Nesher. After the sale, Norm transitioned to a full-time role as a regional staff writer for CNYBJ, where he spent several years traveling throughout the Southern Tier and Mohawk Valley. He met with business owners and CEOs, documenting the stories of their companies.
Born and raised in Syracuse, Norm was a graduate of Nottingham High School. He earned a bachelor’s degree in history from St. Lawrence University and a master’s degree in history from the University of Wisconsin.
Norm Poltenson passed away in 2021 at the age of 82, leaving behind a legacy of journalistic excellence and a profound impact on the Central New York business community.
Our Audience
The average reader is a business owner, partner, middle manager and is 54 years old, a college graduate, and has a household net worth of $1.2 million, and a household income of $166,000 annually. He/she works for a company with an average of 25 employees which generates $7.5 million in annual revenues.
Our Reach
Our combined circulation reaches over 100,000 impressions. The print version of The Central New York Business Journal is published weekly. We also publish digital editions of The Mohawk Valley Business Journal Alert and The Southern Tier Business Journal Alert biweekly.
The Business Journal’s digital business news operation posts breaking news as it happens and delivers news round-ups by email twice daily to viewers who have signed up for the service. To subscribe, click here.
Attracting Business Leaders
If you want to be the leading provider of business information in the region, you have to provide plenty of breaking business news including stories on company expansions, major construction and economic-development projects, business mergers and acquisitions, exciting new business start-ups, and new product/service developments.
Add in advice from experts on how to help your business grow and run better, company and executive profiles, trend stories on the regional business and economic climate, analyses of key legislative and regulatory issues affecting business, and research data on the top players in each industry. Include people-on-the-move, a calendar of business events, and thought-provoking editorials and guest opinion pieces.
How does The Business Journal do this? It identifies experienced and talented writers and editors who know the corporate players and package the articles and advertising in a professional layout.
Connecting Face-to-Face
Throughout the year, The Business Journal and our sister company, BizEventz, create opportunities for our advertisers to “press the flesh” with Central New York’s high-level business leaders. We offer a variety of conferences, seminars, events, and trade shows to provide business people with important information, tips, and advice they can put into action in their companies. And, we give them the opportunity to network with business colleagues and industry experts.
Take the Next Step
Set up an appointment with our experienced marketing consultants. They can assist you in creating a successful program that will target your prospective clients, promote your unique services and products, and help enhance your visibility and recognition in the Central New York region. Click here for more information.
