NEW HARTFORD, N.Y. — Alivana Aesthetics formally opened an office at 4626 Commercial Drive in New Hartford on Dec. 10. The New Hartford Chamber of Commerce welcomed the small business to its membership and to the town of New Hartford with a ribbon-cutting ceremony that day. Alivana Aesthetics says it offers a full range of […]
NEW HARTFORD, N.Y. — Alivana Aesthetics formally opened an office at 4626 Commercial Drive in New Hartford on Dec. 10.
The New Hartford Chamber of Commerce welcomed the small business to its membership and to the town of New Hartford with a ribbon-cutting ceremony that day.
Alivana Aesthetics says it offers a full range of anti-aging, skincare, and general wellness treatments. The business is located in the former Aspen Dental building, which is now being renamed for Alivana Aesthetics.
Jennifer Baldwin is the business owner. She is a certified nurse practitioner with more than 20 years of experience in the areas of family, occupational, emergency, wellness, and aesthetic medicine. Baldwin continued her education and received certifications in nearly a dozen areas of aesthetics, functional, and wellness medicine after receiving her master’s degree in nursing. This included advanced training in lasers, medical weight loss, IV therapy, BoiTe, anti-aging skin rejuvenation, skin care, and master-level certification in neurotoxins and injectable fillers.
“I first started shifting my medical career out of conventional medicine in 2005 when I co-owned a wellness spa with my sister for several years doing skin consultations, advanced facials and acne care, which all ignited my interest in the aesthetic field of medicine,” Baldwin said in a New Hartford Chamber news release.
Baldwin said she decided to launch her own business back in January, not knowing that the looming pandemic crisis would have such an impact on her industry.
“Almost immediately, the pandemic hit causing me to move my services to a telemedicine and concierge-style hybrid platform constantly evolving to stay compliant with state health regulations. Behind the scenes, I built the brick-and-mortar location where I am currently practicing in beautiful New Hartford,” she said.
When asked how she chose New Hartford for her new business, Baldwin replied, “My desire to be in the New Hartford area started about two years ago. I am a competitive triathlete and suffered an athletic injury. I needed very specialized equipment and treatment that was only available to me in a limited number of places — one of which was at Function Better Physical Therapy in Yorkville. I got to know the owner who is a native to this area and spent a lot of time here. As I moved closer to choosing an area to open my practice, it seemed like a natural fit and I am extremely happy with the decision I made. I am excited to be a part of the Chamber as well as this community and look forward to growing my business in this beautiful area.”
Alivana Aesthetics (www.alivana.com) will hold an open house on Jan. 7.
