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AmeriCU names new chief experience officer

Adam Hovak (right), chairman of the Rome Area Chamber of Commerce board of directors, presented a congratulatory certificate to Ron Belle, CEO of AmeriCU Credit Union, at the credit union’s headquarters building at 1916 Black River Blvd. in Rome. The certificate acknowledged the nonprofit’s 70th anniversary. (PHOTO CREDIT: ROME AREA CHAMBER OF COMMERCE)

ROME — AmeriCU Credit Union has hired a new chief experience officer as the credit union celebrates seven decades of operation. The nonprofit AmeriCU serves nine counties in Central and Northern New York. The organization has grown to more than 140,000 members, 19 locations, and $2 billion in assets. AmeriCU Credit Union is headquartered in […]

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ROME — AmeriCU Credit Union has hired a new chief experience officer as the credit union celebrates seven decades of operation.

The nonprofit AmeriCU serves nine counties in Central and Northern New York. The organization has grown to more than 140,000 members, 19 locations, and $2 billion in assets. AmeriCU Credit Union is headquartered in Rome.

New chief experience officer

AmeriCU has hired Alissa Sykes Tulloch as its new chief experience officer.

Ron Belle, the credit union’s CEO, previously served in that role before his appointment to the organization’s top position.

“Alissa’s experience creating and executing member and employee focused initiatives, along with her passion for the credit union movement, will be a valuable asset,” Belle said in a news release. “Her knowledge and vision will help strengthen AmeriCU Credit Union’s central mission while keeping our focus on the member experience.”

Sykes Tulloch comes to AmeriCU Credit Union with more than 15 years of experience working in credit unions. She most recently worked for Sunmark Credit Union in the Capital Region in roles that included chief lending officer and most recently, chief growth officer, per her LinkedIn profile.

In her new role as chief experience officer, Sykes Tulloch will be responsible for enhancing AmeriCU’s retail and operational processes and member-delivery channels.

AmeriCU says she will work to implement improvements to the “current member experience,” allowing the credit union to continue to provide members with the right financial services for their life situation.

Anniversary certificate

The Rome Area Chamber of Commerce on Oct. 15 presented a certificate to AmeriCU in honor of the credit union’s 70th anniversary.

Adam Hovak, chairman of the Rome Area Chamber, presented the certificate to Belle at AmeriCU’s headquarters located at 1916 Black River Blvd. in Rome.

AmeriCU has served its members and their families since 1950. The organization acknowledged its anniversary as it commemorated International Credit Union Day.

Each year, credit-union members around the world come together to celebrate International Credit Union Day to raise awareness about what it means for members to have a credit union as their financial partner, per an Oct. 12 Rome Area Chamber release. This year’s theme was “Inspiring Hope for a Global Community.”

Eric Reinhardt