AMY HATCH

Terakeet, an enterprise search engine technology company headquartered in Syracuse, recently hired AMY HATCH as senior director of content. She comes to Terakeet most recently from CVS, where she served as the senior director of content strategy. Prior to that, Hatch held positions at Marketo and SAP, serving as the head of content strategy and global head of content marketing, respectively. Her background is varied. She began as a reporter in the newspaper business before launching a popular mom blog. Hatch’s keen instinct for content and engagement supported a thriving 10 years of freelancing for brands like AOL, Johnson & Johnson, Meredith Corp., Huffington Post, and more. She was hired by SAP to oversee the content strategy for its customer experience business unit, which she transformed into an award-winning content engine complete with a multitalented team of content creators. The SAP results drew recruiters from Marketo/Adobe, as well as CVS. Hatch’s immediate objectives as senior director of content include assuming responsibility for Terakeet’s content marketing practice inclusive of overall quality, editorial, workflow, cross-discipline integration, and content-team development. Hatch will also be a member of Terakeet’s leadership team.