POTSDAM — Coworking space Anchorspace Potsdam will be hosting a three-part workshop series on creating an online business from start to finish. The series — called “Online Business Three Day Slay” — begins Sept. 24 at 12 p.m. with additional Saturday dates on Oct. 22 and Nov. 19, per an announcement about the workshop series. […]
POTSDAM — Coworking space Anchorspace Potsdam will be hosting a three-part workshop series on creating an online business from start to finish.
The series — called “Online Business Three Day Slay” — begins Sept. 24 at 12 p.m. with additional Saturday dates on Oct. 22 and Nov. 19, per an announcement about the workshop series.
Anchorspace Potsdam operates at 71 Market St. in the St. Lawrence County community. Anchorspace Potsdam is open to monthly members and conference-room members. It also has a virtual-membership option.
Nicole Ouellette, owner of Breaking Even Communications, is presenting the workshop series. She “understands how confusing it can be” to set up a business online with all the different tools available.
“There are hundreds of questions people have when setting up an online business, from ‘Can I really make my own website?’ and ‘Where do I buy a domain name?’ and most people just want someone they can ask these questions to and get them unstuck when they need help,” Ouellette said. “YouTube is great but you can watch hours of videos and still not get your questions answered. I know, I’ve been there myself!”
Breaking Even Communications cites data from Cloudwares.net indicating 76 percent of adults in the U.S. shop online, more than half of consumers prefer to order online, and an estimated $5.5 trillion is expected to be sold online in 2022.
Ouellette has been operating her marketing company Breaking Even Communications for 14 years and has worked with “hundreds” of businesses on their websites and marketing campaigns. She believes she can help anyone who signs up for the workshop, “no matter their tech level or stage of business they are at.”
About the workshops
The first workshop in the series “One Day Website” is set for Sept. 24 from 12-3 p.m. at Anchorspace Potsdam.
“Anchorspace Potsdam has held monthly professional development workshops since opening in January 2019 but post-pandemic, we’ve been trying to figure out how to provide programming without holding people hostage on another Zoom call,” Ouellette said.
The first workshop takes participants through setting up a website from scratch, but the Oct. 22 workshop adds the eCommerce portion to the website, and the Nov. 19 event helps participants set up their online marketing strategy for their new business.
“It’s impossible to get these big accomplishments done in one workshop but I also understand it’s hard to commit to a semester-long class,” Ouellette said. “We are hoping this three-part series hits the sweet spot of allowing everyone to finish what they start without an overwhelming commitment.”
Ouellette tells CNYBJ that she is expecting between six and eight participants in the workshop series. She adds that her business is self-funding the cost to host the series.
