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Your Spokesperson in a Crisis is Not Always Your CEO
In times of trouble, or times of transition, we expect the company president or CEO to be delivering the messages. Sure, if the news is
Take Time to Build Relationships
Sending mass emails to the news media, government agencies, and community leaders has become the norm — yet it’s one of the least-effective ways to
Too often, organizations are so focused on delivering their messages to the local news, government officials, through social media, in newsletters, and even by holding
The Impact of Media Coverage on your Reputation
As public-relations professionals, a lot of what we do involves managing an organization’s reputation. For the most part, the more media attention your organization receives,