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Businesses need to use their CRM systems for marketing as well
When people think of a customer relationship management (CRM) tool, they think “sales.” If that’s the case, then you’re doing it wrong. Yes, this is
Giving Back Builds Your Community and Your Company
The season of giving is not just during the holidays. While we tend to be generous during that time, companies should also think about giving
Did things change or is that just lipstick on a pig?
With the start of a new year, your company may be considering a new look, new logo, or new messaging. Something to freshen things up
Customer Lifetime Value: The Most Important ROI Calculation You Will Ever Use
Customer Lifetime Value (CLV) is one of those buzz terms that may make you say, “Huh?” But, it doesn’t have to be. Seemingly, everywhere we
Refreshing Content Marketing with Webinars
Content marketing is what we are hearing about everywhere we turn. Content marketing and how brands use it to interact with potential customers, is reshaping