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John Ferin
VIEWPOINT: 6 best practices for evaluating creative project proposals
The meeting is about to begin. The creative team has spent days, weeks — maybe even months — massaging their concepts, tactics, and messaging into
VIEWPOINT: 3 Tips for Firms to Craft Holiday Social-Media Messaging
Holidays can be your social-media calendar’s best friend, the free spaces on the Bingo card in the insatiable drive for online content. When it comes