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John Graham
NO NONSENSE MARKETING: Will Employers or Workers Have the Upper Hand After the Pandemic?
It’s been a year now since we came under the relentless domination of the coronavirus. After all this time, the picture isn’t pleasant. The end
NO NONSENSE MARKETING: What do customers expect from salespeople?
The game has changed We all know what we expect from customers — or at least we think we do. We want them to give
No Nonsense Marketing: Nine Habits that Cause Us Unnecessary Trouble
Most of us are talented at excusing personal habits as trivial idiosyncrasies or minor infractions. Yet, they can come together to form a clear picture
NO NONSENSE MARKETING: Checking out the CEO before taking a job
It’s all about the culture Arguably, the biggest mistake many job applicants make is focusing on possible advancement, benefits, working conditions, and pay. Obviously, each
Four basic business-survival skills
Making Sure You Always Have a Job No one in business was prepared for what happened when the coronavirus invaded the United States. Overnight, it
How to Keep Going When You Want It All to Go Away
How long will the Damocles Sword of the coronavirus pandemic hang over our heads? As the days drag on, will it threaten to upend us
4 Lessons from Coronavirus for Improving Work Performance
“The comfort zone is the dead zone,” states Mike Manes, a business consultant in New Iberia, Louisiana. If we have learned anything so far this
A role for salespeople: Helping customers navigate the pandemic’s emotional challenges
Now that we are once again getting open for business, this raises the question of what we will be talking about with customers. Millions of
When we narrow down the current COVID-19 economic situation, we’re all in the same boat. No matter who we are or what we do, getting
The Only Message Customers Want from You Right Now
It only took the pandemic a couple of weeks to turn it all upside down — including marketing and sales. And along with it has