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Steve Johnson
VIEWPOINT: Digital vs. Traditional Marketing: Who Wins?
“When used together, traditional and digital marketing can reach more audiences, build and keep trust, and motivate buying from consumers who otherwise might tune out
Crossing the road, crossing the bridge, crossing the river, crossing the ridge, I’ve crossed many times before. I did not know why. Now I know,
“When you walk with someone, something unspoken happens. Either you match their pace or they match yours.” — Sidney Poitier, American-Bahamian actor, film director That’s
12 tips for 2020 email marketing
I’m gonna sit right down and write myself a letterAnd make believe it came from youI’m gonna write words, oh, so sweetThey’re gonna knock me
Lean on me when you’re not strongI’ll be your friend, I’ll help you carry onFor it won’t be long‘Til I’m gonna need somebody to lean
Searching Low and High for Leadership
Leaders we can look up to are all too hard to find these days. Joe Girardi, the former New York Yankees all-star catcher and World
Believe it before you present it
We’ve all heard the expression in business, “Fake it until you make it.” Starting out in the advertising business, I was a nervous-norvus any time
I’d like to share a bit about my business partner Mark Bandurchin, whose story is seldom told (as Paul Simon, one of Mark’s favorites, said
I had a “mountain moment” this summer. I was climbing Mount Algonquin, one of the Adirondack Mountains’ 46 High Peaks. At 5,114 feet, Algonquin is
I ran into into the Business Journal News Network’s president, Marny Nesher, at the Greater Binghamton Chamber of Commerce’s 54th Annual Meeting and Dinner in