Broome County hotel occupancy edges up 1 percent in March

BINGHAMTON, N.Y. — Broome County hotels posted modest growth in business activity in March.

The hotel-occupancy rate (rooms sold as a percentage of rooms available) in the county ticked up 1 percent to 55.4 percent in the third month of this year compared to March 2022. 

Two other important indicators of business performance for Broome County hotels increased significantly more in March. 

Revenue per available room (RevPar), an industry gauge that measures how much money hotels are bringing in per available room, rose 7.1 percent to $55.98 in March versus the year-prior month.

Average daily rate (ADR), which represents the average rental rate for a sold room, increased 6 percent to $100.96 in the county in March, compared to March 2022.