BINGHAMTON, N.Y. — Broome County hotels saw an influx of guests in April compared to a year earlier, according to a new report. The hotel-occupancy rate (rooms sold as a percentage of rooms available) in the county soared 39.3 percent to 65.8 percent in April, according to STR, a Tennessee–based hotel market data and analytics […]
BINGHAMTON, N.Y. — Broome County hotels saw an influx of guests in April compared to a year earlier, according to a new report.
The hotel-occupancy rate (rooms sold as a percentage of rooms available) in the county soared 39.3 percent to 65.8 percent in April, according to STR, a Tennessee–based hotel market data and analytics company. Year to date, occupancy is up 33.2 percent to 54.7 percent.
Broome County’s revenue per available room (RevPar), a key industry gauge that measures how much money hotels are bringing in per available room, skyrocketed 78.8 percent to $67.89 in April, compared to the year-prior month. Through the first four months of the year, RevPar climbed 64.6 percent to $52.05.
Average daily rate (or ADR), which represents the average rental rate for a sold room, increased 28.3 percent to $103.23 in the county in the fourth month of the year, compared to April 2021. So far in 2022, ADR is up 23.5 percent to $95.09.