Broome County hotel occupancy jumps more than 45 percent in January

BINGHAMTON, N.Y. — Broome County hotels saw an influx of guests in January compared to a year ago as the lodging industry continues to bounce back from the COVID-19 pandemic, according to a recent report.

The hotel-occupancy rate (rooms sold as a percentage of rooms available) in the county rose 45.5 percent to 44.1 percent in January, according to STR, a Tennessee–based hotel market data and analytics company. It was the 11th straight monthly increase in occupancy in the county as the year-over-year comparisons were to a month impacted significantly by the pandemic. The year of monthly reports before that featured sharp declines in occupancy because the comparisons were to a pre-COVID month.

Broome County’s revenue per available room (RevPar), a key industry gauge that measures how much money hotels are bringing in per available room, soared 76 percent to $39.17 in January, compared to the year-prior month. 

Average daily rate (or ADR), which represents the average rental rate for a sold room, rose 21 percent to $88.85 in the county in the first month of this year, compared to January 2021.