BINGHAMTON, N.Y. — Broome County hotels saw another surge in guests in December compared to the year-prior levels that were depressed by the pandemic’s effects, according to a recent report. The hotel-occupancy rate (rooms sold as a percentage of rooms available) in the county jumped 77.6 percent to 49.8 percent in December, according to STR, […]
BINGHAMTON, N.Y. — Broome County hotels saw another surge in guests in December compared to the year-prior levels that were depressed by the pandemic’s effects, according to a recent report.
The hotel-occupancy rate (rooms sold as a percentage of rooms available) in the county jumped 77.6 percent to 49.8 percent in December, according to STR, a Tennessee–based hotel market data and analytics company. It was the 10th consecutive monthly increase in occupancy in the county as the year-over-year comparisons were to a month in 2020 impacted significantly by the COVID-19 pandemic. For the full year, occupancy rose 45.1 percent to 53 percent.
Broome County’s revenue per available room (RevPar), a key industry gauge that measures how much money hotels are bringing in per available room, more than doubled (up 116.1 percent) to $45.50 in December. For all of 2021, RevPar increased 73.2 percent to $49.11.
Average daily rate (or ADR), which represents the average rental rate for a sold room, went up 21.6 percent to $91.33 in the county in the final month of the year. For the entire year, ADR rose 19.4 percent to $92.73.