Broome County hotel occupancy rate drops nearly 25 percent in January

BINGHAMTON, N.Y. — Hotels in Broome County welcomed fewer guests in January than in the year-ago month amid the ongoing coronavirus pandemic, according to a recent report.

The hotel occupancy rate (rooms sold as a percentage of rooms available) in the county declined 24.6 percent to 30.6 percent in January, according to STR, a Tennessee–based hotel market data and analytics company. It was the 12th consecutive monthly decrease in occupancy. 

Broome County’s revenue per available room (RevPar), a key industry gauge that measures how much money hotels are bringing in per available room, plunged 32.6 percent to $22.22. 

Average daily rate (or ADR), which represents the average rental rate for a sold room, was down 10.6 percent to $72.56 in January.