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Broome County hotel occupancy rate edges up in December

BINGHAMTON — Hotels in Broome County welcomed slightly more guests in December than in the year-prior month, according to a recent report. The hotel occupancy rate (rooms sold as a percentage of rooms available) in the county inched up 0.4 percent to 44.1 percent in December, according to STR, a Tennessee–based hotel market data and […]

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BINGHAMTON — Hotels in Broome County welcomed slightly more guests in December than in the year-prior month, according to a recent report.

The hotel occupancy rate (rooms sold as a percentage of rooms available) in the county inched up 0.4 percent to 44.1 percent in December, according to STR, a Tennessee–based hotel market data and analytics company. It was the sixth consecutive monthly increase in occupancy. For the full year of 2019, the county’s occupancy rate was up 2.9 percent to 59 percent.

Broome County’s revenue per available room (RevPar), a key industry gauge that measures how much money hotels are bringing in per available room, edged up 0.5 percent to $35.85. In 2019, the county’s RevPar rose 4.7 percent to $54.74.

Average daily rate (or ADR), which represents the average rental rate for a sold room, was up 0.1 percent to $81.33 in December. For all of last year, Broome County’s ADR rose 1.8 percent to $92.84.

Journal Staff