Broome County hotel occupancy rate edges up in January

BINGHAMTON — Hotels in Broome County welcomed ever so slightly more guests in January than in the year-ago month, according to a recent report.

The hotel occupancy rate (rooms sold as a percentage of rooms available) in the county inched up 0.2 percent to 40.6 percent in January, according to STR, a Tennessee–based hotel market data and analytics company. It was the seventh consecutive monthly increase in occupancy. 

Broome County’s revenue per available room (RevPar), a key industry gauge that measures how much money hotels are bringing in per available room, rose 0.8 percent to $32.90. 

Average daily rate (or ADR), which represents the average rental rate for a sold room, was up 0.7 percent to $81.04 in January.