Broome County hotel occupancy rate falls 39 percent in March

BINGHAMTON — As the coronavirus pandemic erupted here and elsewhere, hotels in Broome County saw a steep drop in guests in March, according to a new report. 

The hotel occupancy rate (rooms sold as a percentage of rooms available) in the county plummeted 39.1 percent to 34.2 percent in March, according to STR, a Tennessee–based hotel market data and analytics company. 

Broome County’s revenue per available room (RevPar), a key industry gauge that measures how much money hotels are bringing in per available room, nosedived 46.9 percent to $26.04. 

Average daily rate (or ADR), which represents the average rental rate for a sold room, slipped 12.7 percent to $76.22 in March.