Hotels in Broome County were fuller in November compared to a year ago, continuing a string of monthly occupancy increases, according to a recent report. The hotel occupancy rate (rooms sold as a percentage of rooms available) in the county rose 2.8 percent to 50.2 percent in November from 48.9 percent in the year-ago month, […]
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Hotels in Broome County were fuller in November compared to a year ago, continuing a string of monthly occupancy increases, according to a recent report.
The hotel occupancy rate (rooms sold as a percentage of rooms available) in the county rose 2.8 percent to 50.2 percent in November from 48.9 percent in the year-ago month, according to STR, a Tennessee–based hotel market data and analytics company. It was the seventh straight month in which Broome County’s occupancy rate increased. Thorough the first 11 months of 2017, the county’s occupancy rate was up 2.5 percent to 57 percent from 55.6 percent in the year-earlier period.
Revenue per available room (RevPAR), a key industry indicator that measures how much money hotels are bringing in per available room, increased 5.2 percent to $42.33 in November from $40.25 in November 2016. Year to date through November, Broome County’s RevPAR was up 3.3 percent to $51.21 from $49.56 in the same period in 2016.
Average daily rate (or ADR), which represents the average rental rate for a sold room, rose 2.3 percent to $84.29 in November from $82.38 a year earlier, per STR. Through the first 11 months of 2017, Broome County’s ADR was 0.8 percent higher to $89.78 from $89.07 a year prior.
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