Broome County hotel occupancy rate soars more than 70 percent

BINGHAMTON, N.Y. — Broome County hotels continued to see a sharp rebound in customers in June as they recover from the business disruptions of the COVID pandemic, according to a recent report.

The hotel occupancy rate (rooms sold as a percentage of rooms available) in the county jumped 70.6 percent to 59.1 percent in June, according to STR, a Tennessee–based hotel market data and analytics company. It was just the fourth monthly increase in occupancy in the county since January 2020, with all of them coming in the last four months.

Broome County’s revenue per available room (RevPar), a key industry gauge that measures how much money hotels are bringing in per available room, more than doubled (up 108 percent) to $52.25 in June.

Average daily rate (or ADR), which represents the average rental rate for a sold room, increased 21.9 percent to $88.40 in the county in the sixth month of the year. 

The strong June 2021 hotel-occupancy report follows the May, April, and March results when occupancy rose 102 percent, 86.1 percent, and 38.5 percent, respectively, from a year earlier. These are the first four months in which the year-over-year comparisons were to a month affected significantly by the COVID crisis. The last year of monthly reports before that showed significant declines in occupancy as the comparisons were to a pre-pandemic month.