BINGHAMTON — Hotels in Broome County saw a slight pickup in guests in May compared to April, but occupancy was still substantially down from a year ago due to the coronavirus pandemic’s impact on travel and hospitality, according to a recent report. The hotel occupancy rate (rooms sold as a percentage of rooms available) in […]
BINGHAMTON — Hotels in Broome County saw a slight pickup in guests in May compared to April, but occupancy was still substantially down from a year ago due to the coronavirus pandemic’s impact on travel and hospitality, according to a recent report.
The hotel occupancy rate (rooms sold as a percentage of rooms available) in the county was 27.2 percent in May, up from 25.7 percent occupancy in April, but down nearly 57 percent from 63 percent occupancy in May 2019. That’s according to STR, a Tennessee–based hotel market data and analytics company.
Broome County’s revenue per available room (RevPar), a key industry gauge that measures how much money hotels are bringing in per available room, was $19.14 in May, up slightly from $16.81 in April, but down 71.5 percent from than $67 a year ago.
Average daily rate (or ADR), which represents the average rental rate for a sold room, was $70.39 in May, an improvement from $65.48 in April, but off 34 percent from more than $106 in May 2019.