Broome County hotels see slight business improvement in December

BINGHAMTON — Broome County hotels registered a rise in guests in December compared to the year-ago month, as two other business indicators also edged up. The hotel-occupancy rate (rooms sold as a percentage of rooms available) in the county rose 2 percent to 51.2 percent in the last month of 2023 versus December 2022. For the full year, occupancy was down 0.9 percent to 59.2 percent. Revenue per available room (RevPar), an industry gauge that measures how much money hotels are bringing in per available room, increased 2.8 percent to $51.42 in December compared to the year-prior month. For all of 2023, RevPar in Broome County had gained 3.3 percent to $67.15. Average daily rate (ADR), which represents the average rental rate for a sold room, inched up 0.8 percent to $100.51 in the county this past December, versus the same month the year before. For the entire year, ADR was up 4.3 percent to $113.34.