CASSANDRA GEHRIG has been named first VP of marketing at Pathfinder Bank. She will continue leading all marketing efforts, spanning traditional and digital channels, public relations, and brand content. Gehrig’s primary objective is to develop and execute impactful strategies that help drive growth through enhanced customer acquisition, engagement, and retention. Additionally, in this expended role, she will emphasize a focus on customer experience, reinforcing the brand, and ensuring strategic alignment across various bank wide projects and initiatives. Since joining Pathfinder Bank in 2012, Gehrig has continuously advanced her career and showcased her skills within the organization, including positions within the branch network, lending, and various roles within the marketing department. In 2020, Gehrig was promoted to VP, marketing manager and held that title up until this promotion. Gehrig is a graduate of SUNY Oswego, holding a bachelor’s degree in marketing, with a minor in economics. Active in her community, Gehrig serves as a chair of the board for the Greater Oswego Fulton Chamber of Commerce and is an active member of the Promotions and Tourism Advisory Board of Oswego.
