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VIEWPOINT: The Importance of Showing Thought Leadership
Many professionals understand the significance of building awareness of their expertise and thought leadership, but often grapple with how to do so. Thought leadership goes beyond mere expertise; it is a process that entails building authentic, collaborative relationships within one’s industry, identifying patterns, recognizing emerging trends, and cultivating a code of values and integrity that […]
VIEWPOINT: Cybersecure Your IoT
Internet of Things (IoT) technologies employ embedded devices to sense, and sometimes control, the physical world around us. They offer several benefits that range from general awareness to improved operational efficiency, or just plain convenience. IoT solutions have supported all of this nation’s critical-infrastructure sectors, from commercial facilities and transportation to food and agriculture, while
VIEWPOINT: “Smishing” fraud is on the rise
Financial institutions across the country have noticed a troubling trend — a dramatic increase in text-message fraud attempts. “Smishing,” defined as phishing attempts via SMS text messaging, is increasingly the vehicle of choice for cybercriminals. Most frequently, this type of fraud is carried out through impersonation attempts, with the intention of gathering an individual’s personal
VIEWPOINT: Study shows the VA is understating vet suicides
A recent study by America’s Warrior Partnership found that veterans were committing suicide at an alarming rate of 44 per day, more than twice the Veterans Administration’s (VA) estimate of 17 suicides a day. It’s the reason retired Chief Warrant Officer Michael Carmichael, a 26-year vet, himself, founded the online initiative called Check A Vet
VIEWPOINT: A time of transformation for downtown Syracuse
Downtown Syracuse is in a transformational moment. Reflecting on the last few years, I have watched our city reimagine its landscape into a thriving community with amazing places for people to explore and beautiful real estate for people to call home. Our mission is to build a thriving downtown that is welcoming, diverse, safe, and accessible.
VIEWPOINT: Demystifying Market Research: Data-Driven Insights for Mid-Market Firms
Leading a mid-market company has never been more challenging than it is today. Barely having had the time to adjust to a post-pandemic market — with its massive impact on buyer needs and the customer journey — companies are now confronted with a looming recession and record inflation. So what can CEOs do? Only data-driven
VIEWPOINT: NLRB Further Erodes Employer Rights and Promotes Unionization
The National Labor Relations Board (NLRB) continues to drastically change the law and tilt the playing field against employers and in favor of labor unions. Recently, the Biden Administration’s NLRB issued new rules governing the unionization process that mark a return to the “quickie elections” from the Obama era. The NLRB issued a landmark decision
Binghamton event focuses on diversity, equity, and inclusion
BINGHAMTON, N.Y. — The Greater Binghamton Diversity, Equity, and Inclusion (DEI) Conference is set for next Wednesday Sept. 13 from 8 a.m. to 1:45 p.m.
Ask Rusty: Why is Social Security Withholding My Monthly Payments?
I have been working since I started collecting Social Security (SS) when I turned 62. Last year, I was apparently overpaid because of my job. I made $37,000 and now the Social Security Administration (SSA) says I owe it $8,800 because I made too much, and it has withheld my $2,000 monthly SS payment. I
VIEWPOINT: How to track, update assets during a business rebrand
Your brand is more important than ever, especially for an organization seeking to be recognized over an expanding number of marketing platforms and sales channels. Shifts in the market, mergers and acquisitions, and other company changes also drive brand updates. It’s why 75 percent of companies have undergone a rebrand since 2020. The reasons why
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