Business Mentors

“One of the best aspects of health care reform is it starts to emphasize prevention.”  — Anne Wojcicki   My recent column described the monumental Medicaid Managed Care Reform Initiative (MMCRI) being implemented by New York state as rapidly as possible. The reform initiative is being implemented under the umbrella of the Delivery System Reform […]

Editor’s Note: CNY Executive Q&A is a feature appearing regularly (about every month) in The Central New York Business Journal, authored by guest writer Jeff Knauss who is president of his own digital-marketing firm. In each edition, Jeff chats with a different executive at a Central New York business or nonprofit, with the interview transcript appearing in

New York state, at Gov. Andrew Cuomo’s direction, continues to implement the most dramatic health-care reform of any state in the country. The state’s reform initiatives directly affect the 25 percent of New Yorkers (6 million citizens) who are eligible for Medicaid.    Beginning with the 79 recommendations of the Cuomo-appointed Medicaid Redesign Team (MRT)

If you are a home or business owner and someone is injured on your property, your gut reaction is probably to fix or remove the dangerous condition that caused the accident as soon as possible. An uneven brick paver or pothole that causes someone to trip and fall; a bottle of cleaning solution with a

In times of trouble, or times of transition, we expect the company president or CEO to be delivering the messages. Sure, if the news is big enough, but the CEO doesn’t always have to be your organization’s spokesperson. In fact, it can hurt your company in several scenarios.   For example, if your CEO plain

Put yourself in these shoes: You have some terrific news to share about your company. Maybe you are expanding, have made some key new hires, or perhaps you have a merger/partnership to announce.    So, you have your PR person, either an in-house employee or one from an outside agency, prepare and send out a

On the opening track of his 1977 debut album, Elvis Costello sang, “Welcome to the working week. Oh, I know it don’t thrill you, I hope it don’t kill you.” Back then, there were very few opportunities for creative types to break out of the 9-to-5 grind; Costello himself hung onto his day job as a

As a small-business owner or manager, you can probably see the value of showing up on the first page of Google when someone searches for your services. You might even have stumbled upon the benefits and importance of local search-engine optimization (SEO) if you currently have a website. Despite the real value that local SEO

You did write a business plan when you started your business, right? If not, you missed a great opportunity to start recording the history of your toil and its rewards. But, it’s not too late to create one.   You might ask, why write a business plan after the horse has left the starting gate?