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VIEWPOINT: The Business of Fundraising: Top Marketing Trends for 2025
Digital and mail continue to co-exist Development, foundation, and marketing-communications offices pivoting from mail to digital need to think hard about brand awareness and the long multi-media game. Using just one without the other makes prospective donors less informed and leaves potential revenue on the table. For a recent and familiar example, while we don’t […]
VIEWPOINT: Navigating the PR Landscape: Small-Business Strategies for Success
Running a small business is demanding. Fifty-six percent of owners have less than an hour a day for marketing, and 73 percent lack confidence in their efforts’ effectiveness. With so much focus on operations, customer service, and growth, marketing and communications often get sidelined. Budget limitations, lack of formal training, and the pressure to manage
VIEWPOINT: ROI Begins With Creativity
Maintaining creative independence in a world of marketing shortcuts The best digital marketers can never have too much information. The ability to harness the quantitative insights relevant to any campaign, and use them to create actionable strategies, is essential to every successful marketing enterprise in 2024. At the same time, it’s easy to get lost
Ask Rusty: About Special Credits for Military Service
Dear Rusty: I just learned that if I served in the military during an active-duty period, I could get extra earnings for Social Security and that these benefits would be automatically added to my record, but I was never asked by the Social Security Administration (SSA) employee who calculated my benefits if I was in
HISTORY FROM OHA: The story of Brennan Motors
The company that transported Syracusans by velocipede, vehicle, and vessel The Brennan Motor Manufacturing Company was a prominent producer of automobile and marine engines that thrived in Syracuse for more than 70 years. Patrick H. Brennan, an immigrant to America from Ireland, founded Brennan Motors in 1897, and he served as general manager of the
VIEWPOINT: DOE Backs Away from Plan to Regulat TPSPs
In a recent policy shift, the U.S. Department of Education (DOE) agreed in a court filing to end its plan to impose additional regulations on third-party service providers (TPSPs) contracting with colleges and universities. These regulations were initially designed to ensure greater oversight of and transparency for the relationships between educational institutions and TPSPs. This
VIEWPOINT: Testimonials are a Winning Marketing Strategy for Financial Institutions
In an increasingly competitive financial sector, banks and credit unions are constantly seeking out best practices to build trust, grow “share of wallet,” and attract new customers. One effective and often underutilized tool in their marketing arsenal is the testimonial. Leveraging customer testimonials can significantly enhance credibility, foster trust, and differentiate financial institutions in a
Ask Rusty: About Retroactive Social Security Benefits
Dear Rusty: Both my wife and I are age 67 1/2 (i.e.: past our full retirement age (FRA) of 66 years and 6 months). Neither of us have yet filed for Social Security (SS) retirement benefits. My wife is entitled to about $1,000 per month based on her work history, and I plan to wait
Ask Rusty: Signing up for Social Security and Medicare Part B at 70
Dear Rusty: I just turned 69 years old in August 2024 and am still working full time. I signed up for Medicare Part A, but it is my secondary insurance because I have great health insurance through where I work. My wife is retired and has Medicare Part A but, is on my insurance also,
VIEWPOINT: NLRB General Counsel Continues Challenge to Non-Competes
Announces position on sign-on bonuses and other “stay-or-pay” provisions The National Labor Relations Board (NLRB) General Counsel Jennifer Abruzzo issued a memorandum in May 2023 advancing the position that non-compete agreements between employers and employees that limit employees from accepting certain jobs at the end of their employment, interfere with employees’ rights under Section 7
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