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Business Mentors

Fix It Before It Breaks

Many of us are familiar with the phrase: “If it ain’t broke, don’t fix it.” That philosophy can seem really tempting — especially at the end of the year when we’re scrambling to get everything done before holiday breaks and year-ends. But a much wiser man, the late PR powerhouse Al Golin (1929-2017), said: “Fix […]

12 tips for 2020 email marketing

I’m gonna sit right down and write myself a letterAnd make believe it came from youI’m gonna write words, oh, so sweetThey’re gonna knock me off my feet —Fats Waller, American jazz pianist, composer, singer, and comedic entertainer America may run on Dunkin’, but business runs on email.  Planning out your email marketing missives for

Without Customer Trust, Nothing Else Matters

When the contractor didn’t deliver the proposal as promised, the homeowner called to find out when to expect it. “Sorry about that,” was the reply, “You’ll have it later today or tomorrow.” When it arrived, what passed for a proposal was a “cost estimate” and a hand-drawn layout lacking specifics. It appeared to have been dashed off

CNY Tweets – December 23-30, 2019

Some recent tweets that came across the @cnybj Twitter feed, offering various small business, marketing, leadership, and HR tips. SBA Atlantic (Region II) @SBAatlanticWherever you are in growing your #smallbusiness, the @SBAgov has your back. Check out federal resources that help #entrepreneurs start, grow & expand — http://ow.ly/c5Td50xbrFT @SBA_NewYork SBA @SBAgovThinking of buying a business

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CNY Tweets – 12/16/19

Some recent tweets that came across the @cnybj Twitter feed, offering various small business, marketing, leadership, and HR tips. SBA @SBAgovResolving to start a business in 2020? Here’s how to do it in 10 steps: http://ow.ly/3k1P50xs1ax SBA Atlantic (Region II) @SBAatlanticDecember is National Write a Business Plan Month! Tap into @SBAgov’s resources to create a roadmap

CNY Tweets – December 2, 2019

Some recent tweets that came across the @cnybj Twitter feed, offering various small business, HR, and career tips. SBA @SBAgovGEN ZS: Looking to start a #smallbusiness? We’ve got resources to help you take the first steps in your journey to #entrepreneurship — http://ow.ly/5owo50xhthI BankCenter @bnkcntrSmall Business Owners Say What Me Worry? http://dld.bz/hR63u @wellsfargo @NFIB #smallbusiness #confidence

Breaking Down the New York SHIELD Act

N  ew York’s new Stop Hacks and  mprove Electronic Data Security  SHIELD) Act is broadening the state’s security breach notification requirements (899-AA) and requiring businesses to implement reasonable administrative, technical, and physical safeguards for New York residents’ private information (899-BB). Signed by Gov. Andrew Cuomo on July 26, 2019, SHIELD’s breach-notification requirements took effect in

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