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Business Mentors

VIEWPOINT: Administrative Support: Unsung Heroes of a Profitable Business

Administrative support in business is like the backstage crew of a Broadway play. It performs the tasks necessary to make sure the show goes on successfully. In the same way, managing schedules, handling paperwork, and coordinating resources, administrative tasks form the backbone of organizational efficiency. A skilled administrative department streamlines processes, reducing bottlenecks and minimizing

VIEWPOINT: Why CNY Needs More Professional Communicators

Communicator. Connector. Celebrator. Counsel. Brand Manager. Liaison. Promoter. Influencer. Storyteller. Spokesperson. Strategizer. Translator. Voice of reason. When you hear the words “public relations” (PR), what — and who — do you think of? The Public Relations Society of America (PRSA) defines PR as “a strategic communication process that builds mutually beneficial relationships between an organization

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VIEWPOINT: Marketing Metrics Gaining in Popularity

The landscape of marketing metrics is constantly evolving. As we gain new ways of harvesting more granular and more-accurate data points, it’s critical for marketers to understand which metrics are gaining in popularity and why.  Here is a quick roundup of which traditional automated marketing metrics are still worth keeping an eye on, and which

VIEWPOINT: 5 Ways a Community Bank Can Lend a Hand to a Small Business

As one of the largest investments people can make in their financial lifetime, operating a small business can be equal parts exhilarating and daunting. Fortunately, there are resources available to help small-business owners navigate the process of securing financial support.  In fact, once you start looking for these resources, you’ll find that they are almost

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