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Business Mentors

The Universal Banker: Innovation in Retail Banking

The development of the universal banker model has been one of the biggest recent shifts in the retail banking industry. As banking has become increasingly automated during the last few decades, the average client visit to the branch has become more complex than a simple teller transaction. Gone are the days of long teller lines […]

Rx for marketing to older, wiser consumers

How is corporate America marketing to its burgeoning 55+ demographic? Generally, not well. Here’s my take on why that is, and how communicators might improve it. As a marketing strategist, integrator, writer, and someone knocking on the door of this often-overlooked demographic group, I wanted to look at the question from the perspective of the ranks

CNY Tweets-July 30, 2018

Some recent tweets that came across the @cnybj Twitter feed, offering various small business, marketing, tech/social media, HR, and career tips. SBA @SBAgovKnowing your customer is a vital part of effectively selling your product or service. Launch SBA’s free online training for tools and resources to understand your customer and increase sales — http://ow.ly/4L8130l0ATr  Thomas

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CNY Tweets – July 23, 2018

Some recent tweets that came across the @cnybj Twitter feed, offering various small business, marketing, social media, tech, HR, and career tips. SBA @SBAgov#Export goods to increase your profits, reduce market dependence, and stabilize seasonal sales. Connect with SBA resources and partners to get help exporting http://ow.ly/v1Z330kYso1 SCORE Mentors @SCOREMentorsLearn how SCORE can help you

Diversifying Outside of Your Small Business

Small-business owners are especially vulnerable to a dangerous investment practice: under-diversification.  For many, their business represents the lion’s share of their net worth. With fortunes riding largely on the success or failure of a single business in a single industry, business owners are exposed to heightened levels of investment risk. Recognizing that risk and understanding

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