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VIEWPOINT: Five B2B Marketing Trends for 2024

This time a year ago, marketers planning their 2023 budgets were bracing for a recession. A common motto might have been “fasten your seatbelts, folks, we’re going to be in for a bumpy ride.”  Your view now might be blue skies ahead, or you know there’s going to be some turbulence, but it’s time to

VIEWPOINT: Automated Lead Nurturing

An essential tool in today’s marketing toolkit The majority of high-quality leads received through a company’s website never receive a response. Among the leads that do get a response, 78 percent take more than an hour to respond to. Research suggests we will lose a customers’ attention unless they receive a response in five minutes

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