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Employee Benefits & Human Resources

Auburn Industrial Development Authority unveils new brand

AUBURN, N.Y. — The Auburn Industrial Development Authority (AIDA) recently announced the launch of its new brand identity and website.  The new brand identity is place-based and “showcases the unique benefits of living and doing business in the City of Auburn, positioning it among other comparable cities in order to garner the attention of individuals […]

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Rosamond Gifford Zoo, Friends group discuss pandemic operations

SYRACUSE, N.Y. — Nearly a year after it reopened following the first couple months of the pandemic, the Rosamond Gifford Zoo is focused on improvements and welcoming its visitors.  It’s an Onondaga County facility that operates at 1 Conservation Place in Syracuse on the City’s west side. The zoo works with its nonprofit partner, the

New York SBDC helps Binghamton café pursue federal restaurant funding

BINGHAMTON, N.Y. — Like a lot of eateries nationwide, the co-owners of the Lost Dog Café & Lounge in Binghamton are pursuing funding from the newly established Restaurant Revitalization Fund (RRF), part of President Biden’s American Rescue Plan. The fund provides direct relief funds to restaurants and other hard-hit food establishments that have experienced significant

VIEWPOINT: 3 Things Your Communications Team Should Do Now

There is no handbook explaining how to balance marketing, media relations, internal communications, and keeping other stakeholders informed during a pandemic. But fortunately — thanks to tools we already have in our arsenal as communications professionals — we can create a solid process to work from now before the next long-duration crisis.  The pandemic may not necessarily

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