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Genius NY

Firm from Norway wins $1M grand prize in Genius NY accelerator

SYRACUSE, N.Y. — A Norwegian company won the grand prize of $1 million in the 8th round of the Genius NY accelerator. Aviant of Oslo, Norway was among five finalists involved in the pitch competition that was part of the annual Innovation Night held on Oct. 28 at the Marriott Syracuse Downtown. Genius NY is

Herkimer College names assistant directors in HR and marketing

HERKIMER — Herkimer College recently announced the appointments of Mary Brewer as assistant director of human resources and Laura Simonelli as assistant director of marketing and communications. Brewer, of Utica, is a skilled professional with experience in management, including operations and team leadership, according to a Herkimer College release. She gained experience through her career

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Jordan Buning

VIEWPOINT: ROI Begins With Creativity

Maintaining creative independence in a world of marketing shortcuts The best digital marketers can never have too much information. The ability to harness the quantitative insights relevant to any campaign, and use them to create actionable strategies, is essential to every successful marketing enterprise in 2024. At the same time, it’s easy to get lost

Herkimer College adds competitive analytics degree program

HERKIMER, N.Y. — Herkimer College announced it will add a new associate degree in competitive analytics next fall and is now accepting admission applications for the program. The program is designed to teach the skills necessary to analyze company data to achieve competitive advantage with coursework covering the breadth of business operations, the role and

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