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Cheribundi uses bowl-game sponsorship to build national brand awareness

College football bowl games have long served as promotional vehicles for consumer brands. Some, like Allstate and Chick-fil-A, are established household names. Others, like Geneva–based Cheribundi, Inc., use the spotlight offered by bowl sponsorships to introduce their brand to a national audience.  For the past two bowl seasons, Cheribundi, a producer of tart cherry juice health

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