CFCU names new chief production officer

ITHACA, N.Y. — CFCU Community Credit Union recently announced that it has appointed William Crane as its new chief production officer.

In this role on the credit union’s executive-leadership team, Crane is responsible for the development, implementation, and oversight of a formal business-development plan for the growth and expansion of the credit union.

Crane manages territorial activities and the productivity of the sales force, assesses the charter of the credit union for growth and expansion opportunities, and manages the field of membership. He oversees marketing, service excellence, wealth management, project management, continuous improvement, and also has administrative responsibility for the credit union’s internal audit.

Crane also serves as chief information security officer and is on the board of managers of CFCU Technology Partners CUSO (credit union service organization).

He volunteers on the board as well as the audit and property committees of Kendal at Ithaca and serves as a member of the NYCUA Government Affairs Committee.

CFCU Community Credit Union, a nonprofit financial institution with more than $1.2 billion in assets, serves residents in Tompkins, Cortland, Seneca, Cayuga, Ontario, Madison, and Onondaga counties. It operates 14 branches serving more than 82,000 members.