“It was kind of the right time … to really upscale and reflect the company we’ve evolved to be,” he says. The company needed a brand that fully reflects not only the diversity of work it does, but also the diversity of its more than 1,700 employees. “We’re not changing away from anything CHA does,” […]
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“It was kind of the right time … to really upscale and reflect the company we’ve evolved to be,” he says. The company needed a brand that fully reflects not only the diversity of work it does, but also the diversity of its more than 1,700 employees.
“We’re not changing away from anything CHA does,” he notes. It’s just a better way of presenting the company. The change primarily consists of a new logo as the primary visual representation of the brand. It features a continuous flowing line element through the letters CHA to signal the continuity, guidance, and directionality the company provides for clients.
The website refresh features a clean and easy-to-navigate design, where clients can explore the company’s capabilities and find answers to some common questions.
The company rolled out the rebrand in a very methodical way, he says, beginning with letting employees know about the new logo and website changes. It officially announced the rebrand and new website on Sept. 25 and, along with talking with customers, has updated its marketing material with the new logo.
“The feedback has been very positive,” Stephenson says.
As a full-service engineering, design, consulting, and program/construction management firm, it’s important to keep CHA’s brand and image fresh and relevant. “We’re design engineers, we’re architects, we’re consultants,” he says. The firm prides itself on innovative forward thinking. “I think we need to reflect that in our marketing materials.”
CHA serves public, private, and institutional clients in markets including utilities, transportation, water, and other commercial and industrial-end markets.
It’s the ninth acquisition CHA has completed in the past five years as it continues to grow, Stephenson says. As the firm continues to focus on growth, that may include more acquisitions that fit the company’s strategic plan.
CHA hired more than 300 new employees this year, and Stephenson says he expects continued growth as the market remains strong. He credits both the Infrastructure Investment and Jobs Act (IIJA) and the CHIPS and Science Act with keeping the project pipeline going strong.
In upstate New York, the pipeline is keeping CHA busy with work surrounding the arrival of Micron Technologies in the town of Clay. “We’re on the ground floor there and helping [Onondaga County] get prepared for that development,” Stephenson says.
CHA is also the lead architect on the $100 million redesign project at Albany International Airport. The project, which broke ground Aug. 10, includes an expansion of the terminal to provide enhanced passenger amenities both before and after the security checkpoint. Other improvements will include relocating and expanding the security checkpoint and revitalized ticketing, baggage claim, and concession areas.
Headquartered in downtown Albany, CHA has about 50 offices throughout the United States and Canada. Along with its downtown Syracuse location at One Park Place, the company has additional New York offices in Brooklyn, Buffalo, and Rochester.