Cliff’s Local Market to complete fuel brand transition

MARCY, N.Y. — Throughout August, Cliff’s Local Market will convert eight existing Sunoco sites to CITGO-branded fuel as the company continues a brand initiative that includes establishing a consistent fuel presence across all locations.

During the transition, Cliff’s will also introduce a reloadable CITGO gift-card program. Customers can load up to $300 on the card — with no fees, expiration dates, or sign-up requirements — and use the cards for purchases inside the store or at the pump.

“The transition to CITGO-branded fuel and the gift-card program will enable the company to further enhance its customer experience and continue its tradition of making a positive difference in the communities it serves,” Cliff’s Local Market owner Jim Clifford said in a press release announcing the news.

Cliff’s Local Market has 21 locations around Central New York. It operates in conjunction with Clifford Fuel Co., Inc., with the Clifford family owning both companies.

Along with fuel and the usual convenience-store options, Cliff’s also offers food including breakfast sandwiches, pizza, subs, wraps, and salads in-store or through an online ordering platform. The stores also offer catering.