Learning executives were feeling more optimistic during the first quarter of 2012, according to the latest confidence index from the American Society for Training and Development (ASTD). The index for the first quarter totaled 67.3, up from 66.6 in the fourth quarter of 2011. The first-quarter total matched the all-time high for the index, previously […]
Learning executives were feeling more optimistic during the first quarter of 2012, according to the latest confidence index from the American Society for Training and Development (ASTD).
The index for the first quarter totaled 67.3, up from 66.6 in the fourth quarter of 2011. The first-quarter total matched the all-time high for the index, previously reached during the first quarter of 2011.
Overall during 2011, the index varied just 1.4 points, indicating that learning executives remained cautiously optimistic throughout the year, according to ASTD.
The index measures executives’ outlook and expectations for the learning function. ASTD surveyed 237 learning executives about their expectations for their effect on corporate performance, ability to meet learning needs, status as a key strategic component, and availability of resources.
More than 84 percent of the executives surveyed expected either the same or better availability of resources to meet learning needs, according to ASTD, and more than 67 percent believe the creation of new learning content will moderately or substantially increase.
Still, executives in the survey recognized they’re not immune from continuing economic pressures. Sixty-seven percent of them said their organization’s funding for workplace learning and development will either stay the same or moderately or substantially decrease.
Overall, the executives were feeling good about their company’s prospects. More than 68 percent said their profit expectations will be moderately or substantially better.
The confidence that learning executives displayed in the recent survey reflects the fact that they’re viewed now as key partners with management in many companies, says Melanie Brunet Relyea, training manager for Oneida Nation Enterprises.
Businesses have increasingly identified learning as an important part of corporate success, she adds. Companies have recognized that their people are resources and that to perform well, they need to be trained.
That means that learning executives now often have a seat at the table when critical corporate decisions are made, Relyea says. It doesn’t mean that companies will start throwing lots more dollars at learning, but it doesn’t mean the likelihood of drastic declines is lower.
It’s important to remember as well that it’s not just about money, Relyea adds. Employees need the time to participate in learning activities, whether it’s a classroom session or a project meant to stretch their capabilities.
Because businesses have been running lean during difficult economic times, demand for those time resources is at a premium, Relyea says. That situation is likely to improve as firms begin to hire again, she adds.
Many learning departments themselves didn’t experience deep cutting during the recent economic downturn, Relyea says. That’s partially because businesses slashed or outsourced training during previous economic dips.
It’s also because learning is increasingly recognized for its important corporate role, she adds.